Adaco is the global leader in purchasing and operation control solution for hospitality industry. Their products are trusted in 54 countries by world’s leading organizations including Marriott, Starwood, Loews, Fairmont, Ritz Carlton and Jumeirah.

CORPORATE PROFILE

Adaco sell software to high end hotels like Marriott and Ritz, the software is used for purchasing, inventory and recipe management. The overall goal of their software is to provide operational control. Product philosophy is to let the customer define the features and to develop them using cutting edge technologies.

The company wanted to communicate with their new image Strength, Trust and Forward thinking technology. The solution was to create a simple and clean image, away from heavy graphics solutions, similar to the logo of a large corporation.

PROJECT BACKGROUND

Adaco created the first inventory control software specifically for the hospitality industry in 1984, and has taken a leadership position in best practices procurement and reporting ever since.

The evolution of the ADACO brand image:

STATIONERY / Marketing Materials